We are born into a society where every person is taught the same basic ideas of conformity and influenced by a dysfunctional educational system and a monster media machine. We naturally grow up trying to fit in and try to be like everyone around us instead of finding our own voice. Rather than being taught to express ourselves and to be different, we are pressured into being normal. ODD SOX was solely established to work against the grain and to dismantle the status quo, simply put: Be You, Be ODD.