Founded in 2003 by mother-daughter duo Ladan and Tanaz, SHAY Jewelry is the embodiment of sophisticated, modern luxury. Based in Los Angeles, this fine jewelry brand combines a shared love for fashion, travel, and the effortless charm of Southern California. Every piece is meticulously handcrafted from the finest diamonds and precious gemstones, set in 18k gold, and designed to be stacked, layered, and styled for any occasion.

What makes SHAY truly unique is the harmonious blend of Ladan and Tanaz’s individual perspectives. Together, they fuse timeless elegance with contemporary flair, creating versatile designs that resonate with men and women of all generations. Their pieces are not only beautiful but also thoughtfully designed to integrate seamlessly into everyday life.

At the heart of SHAY is the dynamic collaboration between two generations, united by a mutual appreciation for style, craftsmanship, and the art of jewelry design. The result is a collection that celebrates the many facets of a person’s personality—exquisite, wearable, and always inspired.

The SHAY Story: A Family Affair

When asked about the origins of SHAY Jewelry, Tanaz’s eyes light up. “Jewelry has always been a part of our lives,” she begins. “From a young age, Ladan and I shared a deep love for jewelry—especially pieces that tell a story. We decided to transform this passion into something tangible, creating SHAY to celebrate both our heritage and the modern woman.”

For Ladan, the partnership with her mother is what makes SHAY truly special. “Working with my mom means our designs carry a sense of history and connection. We’re not just creating jewelry; we’re creating heirlooms, pieces that can be passed down through generations.”

Designing for the Modern Woman

SHAY’s collections are known for their intricate designs and luxurious materials. But what’s the secret behind their unique aesthetic? “We design for the modern woman who wants versatility,” explains Ladan. “Our pieces can be layered, mixed, and matched to suit any occasion, from casual daytime looks to glamorous evening events.”

Tanaz adds, “We believe in creating jewelry that makes a statement but is also wearable every day. It’s about finding that perfect balance between elegance and ease.”

Craftsmanship and Quality: The SHAY Standard

When it comes to quality, Tanaz & Ladan leave no stone unturned. SHAY Jewelry is synonymous with exceptional craftsmanship, a commitment that is evident in every piece. “We source only the finest materials, from 18k gold to the most brilliant diamonds and gemstones,” shares Tanaz. “Each piece is handcrafted by skilled artisans, ensuring that our jewelry is not just beautiful but also enduring.”

Ladan elaborates, “We’re meticulous about every detail. It’s important to us that our customers feel the quality when they wear our pieces. Whether it’s the way a necklace drapes or the sparkle of a diamond, we want every element to be perfect.”

Innovating with Tradition

Despite their dedication to timeless design, Tanaz and Ladan are not afraid to push boundaries. SHAY Jewelry is known for its innovative use of materials and modern twists on classic styles. “We love experimenting with new concepts,” says Ladan. “Recently, we’ve introduced ceramic jewelry into our collections, a material that’s both durable and sleek. It’s about offering something fresh while staying true to our brand’s heritage.”

Tanaz agrees, “Innovation is key, but so is tradition. Our Persian roots are a huge influence on our designs, bringing a touch of the exotic to our collections. It’s this blend of old and new that defines SHAY.”