Cocoshine Whitening Toothpaste
We teamed up with Oishii—the future-forward farm changing how strawberries are grown—to bring their juiciest berry into our award-winning whitening toothpaste. Meet Oishii Cocoshine: a sensorial brushing ritual powered by cutting-edge nano-hydroxyapatite (nHA) and flavored with the irresistible taste of Oishii’s high-tech, always-ripe strawberries. It whitens. It nourishes. It tastes like joy. But only for a limited time.
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Whiter smile, no peroxide. Gently whitens up to 2 shades in 1 week.*
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Cleans without fluoride. Powered by 3% nanoXIM® CarePaste—the only nano-hydroxyapatite certified safe for oral care by the EU’s Scientific Committee on Consumer Safety.
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Taste of the future. Flavored with Oishii’s high-tech strawberries, grown with precision vertical indoor farming that uses less land, water, and no pesticides.
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Luxe texture, daily ritual. Silky, refreshing, and indulgent enough to actually look forward to brushing.
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Gentle and effective. Low-abrasion formula (RDA 37) that’s kind to enamel, tough on stains.
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Conscious innovation. Tube and cap crafted from over 30% recycled materials and recyclable through Pact Collective.
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Mouth-loving ingredients. Think coconut oil, aloe vera, xylitol your oral microbiome loves.
- Limited edition. Only here for a short time—because strawberry season shouldn’t last forever.
*After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades.
nHA powered
Non Fluoride
FSC-certified recyclable paper packaging
Oishii strawberries require less water & energy
DELICIOUS MINT: water (you know, H₂O), glycerin (natural hydrator), silica (naturally-derived mineral that gently polishes), xylitol* (plant-based sweetener that’s microbiome-friendly), hydroxyapatite (3% — mineral that strengthens, whitens, and reverses sensitivity), cellulose gum (plant-based thickener), cocos nucifera (coconut) oil (microbiome-friendly), natural flavor (spearmint oil, cornmint oil, anise, camphor, and menthol for breath freshening), aloe barbadensis leaf juice* (naturally soothing), sodium bicarbonate (baking soda, a natural surface stain remover), sodium citrate (salt derivative that reduces sensitivity), potassium chloride (natural mineral salt that reduces sensitivity), stevia rebaudiana extract (natural sugar-free sweetener), sodium lauroyl sarcosinate (naturally-derived cleanser).
*Certified Organic
LYCHEE BREEZE: water (you know, H₂O), glycerin (natural hydrator), silica (naturally-derived mineral that gently polishes), xylitol* (plant-based sweetener that’s microbiome-friendly), hydroxyapatite (3% — mineral that strengthens, whitens, and reverses sensitivity), cellulose gum (plant-based thickener), cocos nucifera (coconut) oil (microbiome-friendly), aloe barbadensis leaf juice* (naturally soothing), sodium bicarbonate (baking soda, a natural surface stain remover), sodium citrate (salt derivative that reduces sensitivity), potassium chloride (natural mineral salt that reduces sensitivity), stevia rebaudiana extract (natural sugar-free sweetener), sodium lauroyl sarcosinate (naturally-derived cleanser), flavor.
*Certified Organic
PINA COLADA: water (you know, H₂O), glycerin (natural hydrator), silica (naturally-derived mineral that gently polishes), xylitol* (plant-based sweetener that’s microbiome-friendly), hydroxyapatite (3% —mineral that strengthens, whitens, and reverses sensitivity), flavor, cellulose gum (plant-based thickener), cocos nucifera (coconut) oil (microbiome-friendly), potassium chloride (natural mineral salt that reduces sensitivity), aloe barbadensis leaf juice* (naturally soothing), sodium bicarbonate (baking soda, a natural surface stain remover), sodium citrate (salt derivative that reduces sensitivity), sodium lauroyl sarcosinate (naturally-derived cleanser), stevia rebaudiana extract (natural sugar-free sweetener).
*Certified Organic
OISHII BERRY JAM: Water, Glycerin, Silica, Xylitol, Hydroxyapatite (3%), Cellulose Gum, Cocos Nucifera (Coconut) Oil, Flavor, Potassium Chloride, Aloe Barbadensis Leaf Juice, Sodium Bicarbonate, Sodium Citrate, Sodium Lauroyl Sarcosinate, Stevia Rebaudiana Extract
Our Story
Great oral care starts with joy, not dread
Founded by two sisters – a dentist and an artist – COCOLAB welcomes you to a whole new oral wellness world. Where joy crashes routine through delightfully dentist-designed, high-performance products that work, rebuild, and nurture. Dr. Cu has perfected new oral care solutions that give us that “dentist-level” clean and shine, every single day.
Where It All Started
We’re the Cu sisters - Chrystle, the dentist and Cat, the artist. We wanted to make flossing more fun, motivating, and rewarding for everyone with products that rebuild your oral health and nurture your overall wellbeing.
We're your daily hit of dental dopamine
Call us crazy, but who said oral care can't be fun? Our line is built on a foundation of innovation — Satisfying floss that excavates. Toothpaste that cleans & rebuilds from the inside out. The pinnacle of toothbrushes, the only one you'll ever need. Presented in the wildest of flavors that energize & aliven beyond standard mint. This is the new SmileCare System™.