Soft Pinch Liquid Blush

A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.

(Pictured in shade: Grateful.)

Cruelty Free

Vegan

Paraben Free

Dermatologist Tested

Suitable for Sensitive Skin

Details

Airy and lightweight, this liquid formula blends and builds effortlessly—whether you want a soft, natural flush or a bold pop of color.

Featuring pure color pigments mixed in a weightless, transparent base for true color payoff that flatters all skin tones.

Long-lasting and ultra-pigmented, just one dot gives high-impact color that stays put all day. A little goes a long way!

Mistake-proof and seamless, it layers beautifully over liquid or powder formulas without disturbing makeup.

Available in matte and dewy finishes, this silky formula is infused with a botanical blend of skin-loving ingredients to calm and nourish skin.

Available in 13 shades.
Bliss – nude pink (matte)
Love – terracotta (matte)
Grace – bright rose mauve (matte)
Faith – deep berry (matte)
Joy – muted peach (dewy)
Happy – cool pink (dewy)
Lucky – hot pink (dewy)
Grateful – true red (dewy)
Hope – nude mauve (dewy)
Encourage – soft neutral pink (dewy)
Believe – true mauve (dewy)
Worth – true rose (dewy)
Virtue – beige peach (dewy)

Real results:
• 100% said it applies easily and wears evenly
• 100% said the texture is silky and glides on smoothly
• 100% said it stays in place upon application and is comfortable to wear
• 97% said the color blends seamlessly

*In an independent consumer study of 32 people