Naturally Delicious
Our women's protein powder mixes smooth and tastes delicious because it contains Flavor Pure, a trademarked blend of monk fruit, lucuma fruit, yacon root, and a pinch of stevia. Does not contain rice protein which can leave a dry, chalky taste in your mouth.
Clean Vegan Protein Powder
Absolutely no fillers like acacia fiber and rice dextrin which you’ll find in cheaper, low quality plant based protein powders. We only use complete proteins that are dairy free, gluten free, soy free and contain no artificial ingredients or chemicals.
*These statements have not been evaluated by The Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Our Mission
Tone It Up is a wellness movement, a way of life, your community.
Tone It Up empowers you to live your healthiest, happiest, and most confident life. From nutrition products to healthy recipes, workouts, meditations, and a vibrant community, you’ll feel connected— mind, body, and soul.
#TIUTeam
Tone It Up helps you reach your dreams with the most inspiring fitness app for women, clean nutrition products, and a platform for you to set and achieve your goals. Most importantly, the Tone It Up Team supports and uplifts you with accountability, an inclusive community, and authentic friendships.
Tone It Up Nutrition
Tone It Up’s nutrition line is made for women, by women. With simple and clean ingredients you can trust, Tone It Up provides you with the best-tasting and highest-quality protein powder, collagen, shakes, bars, snacks, and more! Tone It Up nutrition products are dairy-free, gluten-free, and never made with sugar alcohols. TIU is the top selling protein at Target nationwide!
Tone It Up App
The Tone It Up App is your at-home fitness studio. Join the app to connect with the community, access recipes at your fingertips, and to workout anywhere, anytime. From toning, to strength training, yoga, dance, HIIT, meditations, and pre and postnatal workouts, we have every workout that feels personalized and perfect for you!
Tone It Up Community
Join the TIU Team! The Tone It Up community is the most inspiring and empowering group of women. With more than 20 million hashtags on Instagram and thousands of women checking in every day, you'll feel supported, connected, and loved.